Oracle Rides on Demantra Gear
Recently in its bid to strengthen the supply chain application, the world’s largest enterprise software company - Oracle , acquired Demantra , a leading provider of demand-driven planning solutions. The acquisition has been tipped to be a very audacious move on part of Oracle.
Demantra, now onwards an arm of Oracle, offers solutions for demand management, sales and operations planning, and trade promotion planning and optimization. Oracle thus would be leveraging powerful analytics and collaboration capabilities of Demantra along with its existing supply chain and ERP applications. Getting some leverage factor is not the shot in the arm, industry believes in its typical reaction to any new acquisitions.
Oracle and Demantra’s complementary products will deliver information-rich, adaptive business processes to enable an effective, demand-driven supply chain. It will be aimed at providing customers access to proven, best-in-class demand and supply chain capabilities, combined with comprehensive ERP applications and technology infrastructure. Oracle, still, have to serve its customer with a proactive approach and manage complex, global supply chain operations. Nonetheless Demantra will be beneficial but the real challenge for oracle will be how well the optimization use of the acquisition is turned into its favor.
Oracle has remarked that the acquisition would allow them to reduce the total cost of ownership, while increasing the ability to operate an integrated, information-driven enterprise. The company has not divulged the financial details of the acquisition.
Subscribe to the comments for this post